truly Hard Seltzer
Merch Design | Creative Direction | Strategy
A limited-run collaboration designed to live somewhere between a night out and the morning after. We partnered with Truly to concept and execute a merch drop that felt culturally relevant without trying too hard. The goal was simple. Create something people would actually wear, not just receive.
The visual direction leaned into nostalgia with a slightly ironic edge. Bold, oversized typography. Playful references to weekend rituals. A palette that felt recognizable but elevated.
What We Created
A fully integrated drop designed to move seamlessly from PR to social to real life.
Custom hoodie design and typography system
PR kits and packaging concept
Product inserts, PR boxes, and printed materials
Creative direction for lifestyle shoot
the result
A campaign that felt familiar from the start. Featuring pieces designed to be worn, shared, and kept in rotation beyond the initial drop, creating a more natural, effortless way to reach the audience.
